Admission Lead Management System

Manage Student Leads efficiently with a powerful Admission Lead Management System

Handle a large audience pool ensuring when and whom to get in touch with and what kind of information to provide to convert student leads into enrollments.

Admission Lead Management Software

Reduce Leakage in your Conversion Funnel

Engage Students through various channels with TargetX Admission Lead Management Software

Higher education institutions face stiff competition in converting their leads into student admissions. Thus, to win the race an institute needs to get complete visibility into every touch point of its leads in an organized manner.

Admission Lead management system is a digital tool to reduce the leakage in the conversion funnel, engage the candidates through monitoring various channels and provide relevant information with automated activities. It handles a large audience pool ensuring when and whom to get in touch with and what kind of information to provide to convert student leads into enrollments. Admission lead management software helps higher educational institutions to expand their admission process and reach out to the applicants during various stages of the admission journey.

Educational institutions are expected to be completely digital in the coming years. The thoughtfully designed TargetX admission lead management system ensures enhanced collaboration across all stages and departments of admissions, increased productivity and lead conversions.

Admission Lead Management System

Features

Here’s how a lead management system can be used to achieve higher student enrollments:

Lead Capturing

The admission lead management software automatically captures lead information from the source and helps to process the lead for further nourishment. This helps in preventing lead leakage. Educational institutes can monitor the source of the lead and gain insights into the effectiveness of their marketing efforts. Institutes can analyze the best-performing channels where most of the leads are originating from and the least performing channels from which few leads are coming in.

Lead Distribution

Once the leads are collected in the system, the lead management software makes sure that they are automatically assigned to the respective counselors. The assignment can be based on the location of the campus, availability of the counselors, course preferences, and the source of the inquiry. This exponentially minimizes the time to contact the leads and maximizes the conversion rate. The details and follow-up history are stored by the system. It also triggers reminders for further communication. The follow-up history helps in understanding the lead requirement and behavior which in turn aids in proper lead nurturing.

Lead Nourishment

When a majority of students are in the awareness stage, it is important to collect as much information about the prospective student through multiple channels. To minimize time consumption, admission teams should have a comprehensive report containing all the details about the lead. Based on that report, counselors can score the leads. Lead scoring is used to rank prospective applicants and helps in assessing the interest/ willingness of applicants. It is evaluated through web page visits & views, click behavior, downloads, demographic profile, qualifying score, course preference, etc. The admission lead management is effectively used to discover, understand factors and assign lead scores just in time.

Lead Closure

The admission lead management system helps to quickly identify ageing leads, nurture mature leads by sending promotional content, testimonials, useful resources, etc. and encourage them to apply for admissions by holding online one-to-one sessions. Converted leads are stored in the system as closed leads which indicates that there is no further activity required. The converted leads are forwarded to the admission management systemfor additional processing.